Title

Current trends in communication graduate degrees: Survey of communications, advertising, PR, and IMC graduate programs

Authors

Keith A. Quesenberry, Messiah UniversityFollow
Michael K. Coolsen, Shippensburg UniversityFollow
Kristen Wilkerson, The University of North Carolina System

Document Type

Article

Publication Date

1-1-2015

Abstract

© AEJMC 2015. A survey of 61 master’s degree advertising programs reveals significant trends in program titles, curriculum design, course delivery, and students served. The results provide insight for current and planned master’s degree programs as research predicts a continued increase in demand for master’s education over the next decade. Survey results are compared against overall education trends such as the growth of nontraditional students, increase in online education delivery, and the increase of for profit universities.

Comments

Finalized version published as:

Quesenberry, K. A., Coolsen, M. K., & Wilkerson, K. (2015). Current trends in communication graduate degrees: Survey of communications, advertising, pr, and imc graduate programs. Journalism & Mass Communication Educator, 70(4), 407–427. https://doi.org/10.1177/1077695815621735

CC BY-NC-ND

Recommended Citation

Quesenberry, Keith A.; Coolsen, Michael K.; and Wilkerson, Kristen, "Current trends in communication graduate degrees: Survey of communications, advertising, PR, and IMC graduate programs" (2015). Business Educator Scholarship. 30.
https://mosaic.messiah.edu/bus_ed/30