Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution

Title

Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution

Files

Description

Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Second Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control. The consumer revolution is not about giving up or giving in; it is about adjusting methods to affect change, support traditional efforts, and leverage consumer influence for the good of the brand whether it's a small business, large corporation or non-profit organization. Its real world examples and statistics make it a highly accessible text for students.

This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach in tact with additions that take a more integrated look at social media strategy. It features a new chapter on law, ethics and etiquette, and updates on key topics such as social media careers, personal branding, storytelling, paid social media, messaging apps, live video, influencer marketing, B2B social selling, and all major social media platforms.
Enhanced pedagogical features include:

  • social media calendars, metrics, and budgets;
  • chapter checklists to keep statistics updated;
  • expanded chapter previews;
  • new case studies and a 200-word glossary; and
  • updated online tools and resources.

ISBN

9781538113929

Publication Date

7-9-2018

Publisher

Rowman & Littlefield Publishers

City

Lanham, Maryland

Keywords

social media, marketing, communication, public relations, advertising, consumer, messiah college, messiah university

Disciplines

Advertising and Promotion Management | Business Law, Public Responsibility, and Ethics | Marketing | Public Relations and Advertising | Social Media | Technology and Innovation

Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution

  Contact Author

Share

COinS