Title
Language in Advertising: A Psycholinguistic Approach
Document Type
Article
Publication Date
1986
Abstract
The theory and methodology of psycholinguistics, from experimental cognitive psychology, has much to offer for the studyof the processing of the language used in advertising. This conceptual paper explores several areas where a psycholinguistic approach has been useful already or may have potential for studying advertising language. We argue that such research may benefit both the study of advertising and the basic research on language information processing. © Taylor and Francis Group, LLC.
Recommended Citation
Harris, R. J.; Sturm, R. E.; Klassen, M. L.; and Bechtold, John I., "Language in Advertising: A Psycholinguistic Approach" (1986). Psychology Educator Scholarship. 12.
https://mosaic.messiah.edu/psych_ed/12
Comments
Originally published as:
Richard Jackson Harris, Ruth E. Sturm, Michael L. Klassen & John I. Bechtold (1986) Language in Advertising a Psycholinguistic Approach, Current Issues and Research in Advertising, 9:1-2, 1-26, DOI: 10.1080/01633392.1986.10505389