Title

Language in Advertising: A Psycholinguistic Approach

Document Type

Article

Publication Date

1986

Abstract

The theory and methodology of psycholinguistics, from experimental cognitive psychology, has much to offer for the studyof the processing of the language used in advertising. This conceptual paper explores several areas where a psycholinguistic approach has been useful already or may have potential for studying advertising language. We argue that such research may benefit both the study of advertising and the basic research on language information processing. © Taylor and Francis Group, LLC.

This document is currently not available here.

Share

COinS