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While anthropological research focused on cultural tourism is substantial, little is known about the impact of cultural alliances on community relations. This paper is a qualitative look at the North Philadelphia Arts and Culture Alliance, based on participant observation, document gathering, and in-depth interview data from Alliance and Temple University affiliates. Findings suggest a spread of attitudes: faith in the Alliance’s organizing and restorative potential, ambivalence toward making North Philadelphia a “destination,” and severe skepticism related to issues of inequality and power. These findings illuminate the complexities of Philadelphia’s arts and culture tourism strategies and the Alliance’s potential sociopolitical impact/s.