Date of Award

Fall 2020

Document Type

Open Access Thesis



First Advisor

Michael Dolislager


This research identifies many reasons why a theatregoer may choose to attend one Broadway show over another and focuses on the role of familiarity on demand. In response to recent trends, specifically movies produced as stage musicals, this research estimates how classification as an adaptation affects grosses and capacity. Using data from The Broadway Theatre League and the Internet Broadway Database, the author completes an econometric analysis of the drivers of demand for different shows within the 2018-2019 Broadway season. When controlling for previously studied drivers of demand such as revivals and actor popularity, this analysis identifies significant and positive effects on play and musical grosses when a show is an adaptation based on a book, movie, or play. The positive marginal effect on grosses could provide justification for the popularity of adaptations on Broadway.

Creative Commons License

Creative Commons Attribution-NonCommercial 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License