Title

Honorable Influence

Authors

David Hagenbuch, Messiah CollegeFollow

Files

Description

Few things impact our lives more than marketing, yet few people consider how that influence can be a force for good.

Honorable Influence shines the light of Christian faith on the field, revealing how marketers can avoid negative impact, and instead influence consumers to their benefit.

Individuals and organizations will find in Honorable Influence practical guidance for doing what seems impossible to many—using marketing to show love to God and others.

ISBN

9781600393082

Publication Date

10-11-2016

Publisher

Aldersgate Press

Keywords

marketing, ethics, religion, business, economics, christianity, messiah college, messiah university

Disciplines

Business Law, Public Responsibility, and Ethics | Christianity | Ethics in Religion | Marketing

Recommended Citation

Hagenbuch, David, "Honorable Influence" (2016). Educator Book Gallery. 9.
https://mosaic.messiah.edu/edbooks/9